How do you know if your B2B marketing is working?
![Is your marketing working?](https://www.goldtree.marketing/wp-content/uploads/2021/04/20943546-scaled-e1619360742539.jpg)
There are any number of ways to talk about B2B pipelines. Whether you call it a funnel or a flywheel, the important thing is to show up wherever your (prospective) customer is on their journey. The customer journey is a road that always leads to sales. So, your marketing strategy is a giant mix of […]