If you are like many small business owners, you are so busy handling your day-to-day business that it’s difficult finding time to work on the future of your company. Whether you’ve worked tirelessly to build a great organization from the ground up, or you’re leading the second or third generation of a family-owned business and ready to grow the company to the next level, getting professional support to secure your future is something to consider.
According to Laura Lee Sparks, the owner of Legal Marketing Maven, and the subject of Entrepreneur Magazine Article How to Build a Better Business with Outsourcing by Nancy Mann Jackson, “Most entrepreneurs have great talents but many times they think they can do it all,” Sparks says. “That can really stall the growth of the business. By outsourcing the day-to-day back-office tasks, the business owner has more time to focus on generating income.”
When companies are looking for growth, outsourcing marketing lightens the load for owners and busy managers who are already wearing too many hats.
Small Business Growth Problems
Following are five indications that outsourced marketing could be a good move for you. Does any of this sound like you?
You have a solid plan and know what needs to be done but don’t have the bandwidth to do it all. You’re in good company on this one. Even with an internal marketing team, many small businesses lack the time and resources to carry out all of the activities needed to grow. Supplementing your efforts with external resources allows you to relieve internal pressure, increase output, introduce new technology, and infuse momentum.
There is plenty of marketing activity but you are lacking a clear plan. Maybe you have a good website, your brand is well established and your customer feedback is second to none. This is certainly a great start but where are you going and how are you going to get there? Experienced outsourced marketing teams collaborate with business owners and marketing leaders to establish goals and plans based on the company’s growth objectives. This ensures that the right activities are taking place, being measured, improved upon and deliver results.
More Core Business Focus
You need to get out of the details so you can focus on running and growing your business. Sometimes business owners can lose sight of the forest when they are constantly distracted by the trees. Outsourcing marketing projects and activities allow you to prioritize what’s important and tend to your company’s core competencies with the confidence that you have a professional team supporting your big-picture growth.
You’re ready to branch out into new markets but your brand has been around for a while and appears outdated. To reach new markets or even grow in your existing market that changes over time, your visual brand must communicate your personality, alignment with your markets and differentiation from your competition. An outsourced marketer will ease you through a simple re-branding process to modernize the look of your brand while maintaining the equity you have built with your existing brand.
You’re ready to get this marketing stuff started to support your growth strategies but are not quite ready to hire an entire internal team to deploy your ideas. Marketing requires a variety of skills and experience from writing content, email communications and social media strategies, to graphics design, web optimization and PPC campaigns. Finding that one person who can do it all inevitably becomes the painstaking pursuit of searching for a needle in a haystack. The value of outsourced marketing is the complete team of professional resources that are instantly plugged into your company without the responsibility of full-time salaries, benefit costs, training and office space.
If any of these indicators sound like you, it could be worth taking a look at working with outside resources on projects or specific activities. Outsourcing marketing doesn’t mean that you are relinquishing control, it means that you oversee rather than do everything yourself and can spend more of your time working on growing your company.
Let’s discuss your company, your challenges, and your goals and see if marketing outsourcing is right for you.
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