B2B Challenges and Opportunities
Thriving in a Complex Marketplace – The B2B challenges and opportunities across the landscape are constantly evolving, and business owners are facing a unique set of challenges. Â While the core principles of building strong business relationships remain, a confluence of factors is making it tougher than ever for B2B companies to navigate. From supply chain […]
Storytelling for B2B Brands
At its core, storytelling is the art of weaving a compelling narrative around a brand, product, or service. For B2B brands, this doesn’t merely revolve around creating captivating tales but shaping real, relatable, and impactful narratives that resonate with other businesses. Unlike B2C companies that often target emotions related to personal needs and desires, B2B […]
Create a Marketing Plan for the Year Ahead
Why should you create a marketing plan? If you have built your successful business through networking and referrals, and have decided it’s time for a more intentional approach to growth, you need a marketing plan. The most successful businesses understand the critical nature of having an annual marketing plan and budget, positioning their companies not […]
Outsourcing Your Marketing
Have you considered the potential impact that outsourcing your marketing could have on your business growth? 🤔 Many B2B companies that don’t need an internal marketing team practice random acts of marketing – or they do nothing at all. Ad hoc marketing activities lack a strategic direction and are ineffective at driving business growth. There […]
When is the last time you looked at your website?
An outdated website can negatively impact your business in a number of ways, including: Decreased user engagement: If your website is difficult to navigate or is not mobile-friendly, visitors may leave without taking any action. Poor customer experience: An outdated website can make your business appear unprofessional and out of touch. Decreased search engine visibility: […]
How do you know if your B2B marketing is working?
There are any number of ways to talk about B2B pipelines. Whether you call it a funnel or a flywheel, the important thing is to show up wherever your (prospective) customer is on their journey. The customer journey is a road that always leads to sales. So, your marketing strategy is a giant mix of […]
5 Reasons Your B2B Website Doesn’t Need SEO
Website SEO helps to make your business more visible to people who are searching online for solutions that your brand, product, or service can provide. Ranking amongst the top websites for specific keywords can really benefit companies that are looking for leads to come in through the website. Deciding to hire an agency, consultant or […]
Marketing to Employees
Marketing to employees has become more important than ever. More than 47 million Americans quit their jobs in 2021, according to the Bureau of Labor Statistics. So how do you keep employees from leaving during the great resignation? 🤔 As an extension of my clients’ companies, I see many of them struggling with the shift in […]
New Website Mistake
If a new website is on your project plan, there is no shortage of details to consider. From navigation, content, and design to functionality, user experience, and testing, the checklist can be exhaustive. Avoid This Critical Mistake I have seen it time and again. The client builds healthy search traffic on their website over several […]
Leveraging Your Expertise
Your expertise is a powerful gift that deserves to be shared. In part three of our ten-part series on building a digital foundation to grow your business, we discuss the benefits of leveraging your product or service knowledge and experience as part of your marketing plan. If you have missed parts one and two of B2B Success in a Digital World, Part one explains what information you should have on your […]
Email Marketing for B2B Success
Like it or not, we are living in a virtual world and email marketing as part of a digital marketing strategy is a must-do. Marketing funnels, email automation, social media, search and display advertising, retargeting, SMS marketing, and more, can all seem overwhelming. Frankly, employing costly and complex marketing strategies for some B2B companies is […]
B2B Success in a Digital World – Business to Business
This is part one of a ten-part series called B2B Success in a Digital World. Every few weeks we will post a new digital marketing topic to help you grow your business in a virtual world. Sign up for our newsletter in the column on the right to have the rest of the articles delivered […]
Marketing Differently During the Pandemic
While we are eager for normal, we need to do marketing differently during the pandemic. How are you going to find new customers?  Will trade shows come back in 2021 or ever? It seems like it is going to be a while. Waiting around for trade shows to return may not be the best strategy […]
The Getting Back to Work Phase of COVID-19
Many businesses are still figuring out the getting back to work phase of COVID-19. Companies have been seeking loans from the Small Business Administration (SBA) Paycheck Protection Program and banks have been working around the clock to process applications. As of this writing, the SBA has loaned $183 billion of the $310 billion authorized for […]
5 Signs You’re Not Ready to Accelerate Business Growth
You have built a successful business and you’re ready to drive it to the next level. Well done! Before you step on that growth plan accelerator, consider the tools and materials that you use to present your company. As someone responsible for generating revenue, you don’t have a lot of time to contemplate web content and brochure […]
Nearly Free Marketing for Small Businesses
When it comes to bang for the buck, mobile advertising is nearly free marketing for any sized business, really. Sure there is a small investment in the graphics and installation. But after that, it’s free, free, free. Vehicle graphics wraps are one of the most economical forms of advertising for small businesses.  They are conspicuous […]
5 Small Business Growth Problems Fixed
If you are like many small business owners, you are so busy handling your day-to-day business that it’s difficult finding time to work on the future of your company. Whether you’ve worked tirelessly to build a great organization from the ground up, or you’re leading the second or third generation of a family-owned business and ready […]
How to Create Your Awesome Sure-Fire Marketing Plan
Are you ready to grow your B2B business? Now is the time to start planning your business growth strategy for 2019. You know where you want your company to go and have many ideas about how you will get there.  However, to position yourself for more predictable success, you need to create a plan. If you’re not […]
